30 December 2008

Ghajini: A lesson in Marketing!

After 25th December:
  • 100% opening day collections with over 1500 prints
  • Over 90 crore business by the end of first Sunday
  • Expected 120 crore by end of first week
  • Best Ever Opening
  • Top film of 2008 already
Before 25th December:
Lets have a look at what the hell happened to get these earth shattering numbers.a sneak peek at the Marketing Strategy for Ghajini :

28 December 2008

Ghajini: Movie Review

I said here that I follow a rule, never miss a Aamir Movie. And I am glad I am sticking to it.

After months of SRK style marketing and unprecedented hype, it was a no brainer that Ghajini would open to packed theaters all around India. Scene in Bangalore was no different, with full houses all through the weekend.But such was the urge that I decided to shell out Rs 300 to the crooks at PVR to get a sunday ticket.

Not dwelling much into the story, Ghajini is a see-saw ride of Love found, love lost, revenge, action and trill. The film grips you from scene one and never loses you till its three hour length. You smile with Aamir and Kalpana and their 'it can only happen in bollywood' love story, You cry with aamir when his love is killed by the monster Ghajini in front of his eyes, you bite your teeth when Aamir juggernaughts over the villian sidekicks on his way to Ghajini, and you also feel that that 'iron sariya' was too short and hope that he finds a bigger one to slam his head in the end, and are satisfied when he finally does it.

28 September 2008

My name is going around the Earth on NASA's satellite!!

After a Guinness Book record in my name, here comes another one.I'll soon have my name circling around the earth on NASA's own satellite-GLORY!! So finally, some part of me gets to visit the Space.

Ok, I didn't design the fuse conductors for the NASA satellite for getting my name up there.You can have your name on Glory too.

The "Send Your Name Around the Earth" Web site enables everyone to take part in the science mission and place their names in orbit for years to come. Here's the website for you all:
All those who enter the name here will get a printable certificate from NASA(similar to the one above) and will have their name recorded on a microchip that will become part of the satellite. The last date for submitting names is Nov. 1, 2008.

As per the official NASA mail,

The Glory Mission will:
1. Measure solar energy entering the Earth's atmosphere
2. Collect data on the properties of natural and human-caused
aerosols in the Earth's atmosphere

So go ahead and write your name.If you are not lucky enough to become a star after you die, you'll surely have some part of you on that microchip!!

01 September 2008

Some Professional Fundas of Office life...

Its not Hi! .... its Hey !!!

Yes, its no more Hi! How are you doing. Its Hey! Can you do this for me?
For some time I pondered why people use Hey instead of its widely accepted counterpart, but I soon realised its convenience.

In plain Hinglish, Hey is a combination of Hi and Oye. So Hey becomes the instant conversation starter as if with a Hi and it also calls out to a person you want to talk to for some work as in oye.So no need of any unpleasant pleasantries. If you are in a fix on how to start talking to a person, just say Hey, and all ground is laid!

People have Bandwidth, they come on the same page, they touch base, and also have a RADAR!!!

Yes, these are not superhumans, but ordinary people like you and me. When you Don't have enough Bandwidth, you mean that you already have your hands overflowing and you don't want any other tap to open your way.
People come on the same page when they all understand the situation in hand and are ready to start from there.They touch base when they meet, and keep things on their Radar, simply meaning that don't dare to forget this!